
In today’s competitive business world, elevate your personal branding is the key to standing out, especially for women entrepreneurs managing multiple ventures.
Your personal brand is more than what you do; it’s how you present yourself, both online and in person.
Whether you’re attending a high-profile event or a casual networking meetup, personal branding can leave a lasting impression on everyone you meet.
The Power of Personal Branding: My Story
Picture this… I’m at a DC Economic Group luncheon at the Ritz-Carlton in Washington, D.C., invited by a former federal judge. The room is filled with finance professionals, and as a skincare consultant, I felt totally out of place.
Imposter syndrome? Check.
Anxiety? Double-check.
But I knew this was an opportunity to make a lasting impression.
I scanned my closet and chose a bold outfit: a black sheath dress covered with bright pink poppies and a matching pink overcoat. Definitely a standout in a sea of grey suits.
At the luncheon, my bold attire gave me confidence. I proudly shared my story of transitioning from military life to business ownership, combining my unique experiences into my personal brand. By the end of the event, I had made connections, one of which led to a bulk purchase of 200 books.
The lesson? Personal branding isn’t just about your online presence—it’s how you show up in every part of your business life.
3 Ways to Elevate Your Personal Branding at Professional Events

Dress to Reflect Your Brand’s Personality
Your outfit speaks before you do. For entrepreneurs juggling multiple ventures, dressing to reflect your brand identity can help you stand out. Think about incorporating colors, patterns, or accessories that represent your brand, just as I did with my bold poppy dress.

Lead with Your Story
When you introduce yourself, don’t just talk about what you do—share why you do it.
Use storytelling to connect emotionally with your audience. This not only makes you memorable but helps build trust.

Be Bold, Be Memorable
Playing it safe won’t get you remembered. Whether through your attire or your story, be bold. The confidence you exude when embracing your personal brand will help make a lasting impact.
How ModLink Helps You Shine
ModLink empowers women entrepreneurs by helping them take control of their personal branding in any scenario. From creating a seamless online presence to curating your story, ModLink helps you streamline everything to stay memorable and consistent.
Want to build a consistent personal brand? Learn more about how ModLink can streamline your online presence here.
Ready to show up as the true YOU? Explore ModLink’s membership for expert tools and strategies to streamline your online presence and grow your personal brand.