I used to believe that if I wanted something done right, I had to do it myself.
I prided myself on being a hands-on entrepreneur, wearing all the hats—social media manager, customer support rep, bookkeeper, graphic designer—you name it. But eventually, I hit a wall.
I was spending so much time on tasks that weren’t in my zone of genius, and it was holding me back productivity. Instead of growing my business, I was drowning in the details.
The turning point? Realizing that outsourcing wasn’t a cost—it was an investment into my business growth.
The moment I started delegating the tasks that weren’t the best use of my time, everything shifted. I freed up mental space, became more creative, and, most importantly, focused on the things that actually moved the needle in my business.
Here’s what I learned:
Your Time is Worth More Than You Think
Every hour spent on something outside your expertise is an hour taken away from scaling your business.
Done is Better Than Perfect
Someone else may not do it exactly the way you would, but if they can do it 80% as well, it’s worth letting go.
Outsourcing Brings in More Revenue
When I outsourced tasks like editing, admin work, and graphic design, I had more time to focus on revenue-generating activities.
Let’s see how this might apply to you.
As an example:
If your time is worth $100/hour and you spend 5 hours editing a video instead of coaching clients or closing sales, that video actually cost you $500.
Wouldn’t it be smarter to pay someone $100-$200 to do it professionally in half the time?
The answer is YES!
If you’re feeling overwhelmed, I challenge you to pick one thing to outsource this week. Start small—a simple task you don’t enjoy or something that takes up too much time. You might just realize that letting go is the smartest business move you’ve ever made. 😉
What’s one task you know you should outsource but haven’t yet?
Let’s talk about it in the comments!
